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Fredericksburg: Small-City Appeal – And An Unlikely Entrepreneurial Success Story

Fredericksburg: Small-City Appeal – And An Unlikely Entrepreneurial Success Story



Most individuals do not anticipate their highschool job to launch their future profession and success on this planet. However what for those who knew precisely what you wished to do from a younger age? 

For Fredericksburg native Case Fischer, his future profession started within the humble roadside fruit stand of Das Peach Haus, and his future spouse and kids would all change into concerned in a multi-million-dollar, family-run firm. 

Fredericksburg, Texas, is understood for its scenic hills, wineries, and plenty of different points of interest. With over 1.2 million guests to the area yearly, it is second solely to Napa Valley in wine tourism. Fredericksburg presents a picturesque, small-town escape from the hustle and bustle of sprawling Texas cities like Dallas, Houston, and Austin. The work ethic of the city’s distinctly German roots contributed to the thriving companies guests know and love at this time.  

Fredericksburg’s Distinctive Historical past

Fredericksburg was based in 1846 by German immigrants on the lookout for a greater life. John O. Meusebach selected the title Fredericksburg in honor of Prince Frederick of Prussia. Settlers had tons on the town, together with a 10-acre lot outdoors of city. In 1847, Meusebach negotiated a treaty between Comanche Indians and the city of Fredericksburg. The mutual protection pact is believed to be the one unbroken peace treaty between American Indians and U.S. settlers.

Mark Wieser was a kind of settlers. He renovated an 1870 German log cabin and based his roadside fruit stand, Das Peach Haus. The small fruit stand shortly grew to become a well known spot for regionally harvested peaches and preserves, and the corporate remains to be thriving 150 years later. 

Fischer & Wieser: A Fredericksburg Success Story

Case Fischer joined Mark Wieser’s firm again in 1979 with the job of harvesting peaches. Case grew to become intrigued by the purchasers’ enthusiasm over the merchandise comprised of fruit proper out of Wieser’s orchard. Seeing the potential, he knew he would return after faculty to proceed working with Mark.

After finding out meals science and advertising at A&M College, Case returned to Fredericksburg to change into Wieser’s enterprise companion and firm visionary. Case’s imaginative and prescient helped broaden the roadside fruit stand into what individuals now know as Fischer & Wieser Specialty Meals, Inc.

When Case met Deanna at A&M, he advised her he deliberate to maneuver to Fredericksburg and work within the jelly enterprise. Their relationship flourished, and so they ended up marrying. And true to his phrase, Case returned to Fredericksburg with Deanna, who joined forces and have become the CEO.

Fischer & Wieser grew from promoting solely jelly to an organization doing $25 million in annual income, creating 95 jobs and a catalog of over 150 merchandise distributed all through the USA, Mexico, Canada, and past.

The early years mirrored the standard work of rising a enterprise. Deanna and Case transported hundreds of merchandise throughout Texas for commerce reveals to get the phrase out about new merchandise. They visited shops in individual to arrange their merchandise and educate distributors the best way to promote their merchandise finest, on the lookout for each alternative to make extra cash and enhance margins.

From its humble beginnings, development and onerous work reworked the corporate. They went from promoting solely jelly to creating an array of recent merchandise, engaged on 7-10 new concepts weekly. The household’s eagerness is palpable as they hearken to their prospects and brainstorm new merchandise. 

Case and Deanna raised three kids — Dietz, Elle, and Simon — alongside their rising enterprise. The long run seems shiny as every has returned after faculty to reinforce the household model.

Elle, the vp of retail operations, summed up the corporate’s success. “Working with household is not at all times a stroll within the park, however after we all share the identical targets and imaginative and prescient for what Fischer & Wieser can accomplish, there isn’t a one higher to work and finally share success with than household.”

Dietz Distillery

The oldest son, Dietz, added Dietz Distillery by creating fruit-based spirits with homegrown and regionally sourced elements. Once you go to Fredericksburg, the distillery tour is a must-see. 

Dietz is a grasp of his craft, and it reveals as he explains the origins of their signature peach brandy or the detailed course of of mixing old-world distilling methods with recent concepts and elements. Dietz, alongside his sister Elle Fischer, created a small artisan spot with distinctive blends of liqueur and spirits. Their dedication to sourcing fruit solely from native Texas orchards is spectacular.

Texas Wine

Simon introduced his love of high quality wines and data from Napa Valley to provide wealthy but unassuming Texas wines. He got down to show that Texas could make unbelievable-tasting wines that rival the highest Californian wines.

Simon performs to the strengths of what Texas has, and he created unimaginable varieties. “We have at all times loved pairing wines from world wide with our specialty meals merchandise and the recipes we create to showcase them,” says Case D. Fischer in an interview with Specialty Meals. “With the wonderful development of Texas as a wine-producing state, it solely is sensible we’d launch our personal assortment that pairs finest with the numerous international flavors we get pleasure from.” 

Over a million vacationers make the pilgrimage to the Texas Hill Nation annually, making it the second-busiest wine tourism vacation spot within the nation, after solely Napa. Dozens of recent wineries have popped up lately. Wine shuttles transfer guests out of Fredericksburg alongside U.S. Route 290 to the numerous vineyards, wineries, and tasting rooms that dot the area. 

Cooking College

Together with a rising product checklist, Fischer & Wieser presents numerous experiences on the farmstead. A cooking faculty lets locals and vacationers get pleasure from hands-on creating and tasting. Lessons vary from scrumptious pastry lessons to cooking a four-course meal. Classes are interactive and filled with sensible demonstrations. Lessons embody wines from the Fredericksburg space. As the vacations strategy, join their Vacation Farm to Desk Class and study from their skilled chef to create scrumptious French-style dishes. 

What’s Subsequent?

Case Fischer and his household are at all times looking out for brand new alternatives. The following enterprise to search for is a keep in 30-foot Airstream journey trailers parked on their scenic property. Not solely are you able to keep and benefit from the breathtaking landscapes, however you may soak within the slower tempo of small-town life at their charming farmstead. Once you admire the view of the pond at Fischer and Wieser’s Das Peach Haus, you will see why Fredericksburg received essentially the most picturesque small city in America

Whereas Fischer & Wieser’s story is exclusive, its success is not. Fredericksburg presents a very distinctive array of family-run companies — a uncommon deal with in an age of accelerating consolidation and corporatization. It is not uncommon to go to a neighborhood restaurant the place the homeowners will stroll throughout the property to their dwelling on the finish of an extended day of labor. 

The center and soul of gifted entrepreneurs have created wineries, eating places, retailers, mattress and breakfasts, and plenty of different distinct points of interest that maintain vacationers coming to a spot that seems like dwelling.

This text was produced by Media Resolution and syndicated by Wealth of Geeks.


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