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I Created a Lead Magnet Funnel in 6 Steps – You Ought to Too

I Created a Lead Magnet Funnel in 6 Steps – You Ought to Too

Affiliate Advertising Disclosure

One of many hardest elements about beginning a enterprise is constructing out your gross sales and advertising funnels. You may attempt to collect all of the market analysis you may deal with, however finally you may’t actually know whether or not or not you will achieve success or not till the time comes.

Among the finest issues you are able to do to repeatedly fill your funnels with leads, although, is to supply an interesting lead magnet.

In actual fact, my lead magnet might be essentially the most influential a part of my advertising funnel that made rising my facet hustle right into a enterprise potential. Right here is the whole lot I discovered from constructing my lead magnet and creating a whole funnel round it.

What’s a lead magnet?

A lead magnet is a free useful resource or device given away by companies or corporations to start constructing relationships with potential future prospects. Typically, this lead magnet will probably be made accessible to readers or viewers as soon as they comply with present some type of contact data. An e mail handle is commonest.

After a prospect agrees to offer an e mail handle, the prospect will then be redirected to the free lead magnet or have it offered through e mail.

Lead magnets are provided as a method to construct an inventory of potential prospects to focus on with future advertising campaigns and efforts.

4 lead magnet examples

Relying on the business and enterprise sort, there are numerous completely different lead magnets that may enable you construct an listing of prospects. Amongst your many choices embrace:

1. Webinars and digital workshops

Recording movies of your self protecting materials/giving a presentation on a subject that may assist your goal purchasers clear up an issue they’ve is a superb place to begin.

The secret’s to indicate your prospects which you could assist them clear up their downside, however with out giving all of them the solutions. You continue to need them to want your services or products, in any case.

2. Calculators

Private finance and different mathematical sort companies could discover success in providing a customized calculator to assist leads study one thing. I’ve made customized scholar mortgage, mortgage, and down cost calculators earlier than, to various levels of success.

You will need to supply one thing that prospects cannot simply get in a single click on off Google.

3. Templates/Checklists

Sophisticated duties and processes oftentimes contain plenty of completely different steps. This will result in complexity, which might be alleviated by templates and checklists.

Good functions for templates and checklists embrace:

  • Studying find out how to develop into an affiliate marketer
  • Templates to construct classes for these constructing on-line programs
  • Private finance budgets, trackers, or planners

4. Podcasts

Podcasting generally is a nice lead era device for a few causes. First, podcasts are typically extremely participating and private. Your best prospects listening to your voice could enable you to construct belief in a extra pure and natural approach.

Podcasts may even enable you place your self as an skilled in your area, which is at all times a great factor.

How I constructed my lead magnet funnel

Immediately, I supply just a few completely different lead magnets throughout my web site. They’re customized, relying upon what sort of content material my viewers or readers browse. For instance, I supply:

  • Pupil mortgage calculators to these looking scholar mortgage content material
  • Mortgage calculators and checklists to these studying dwelling shopping for content material
  • A free facet hustle scaling workshop to these trying to begin and scale facet hustles into full-time companies

However you should not begin out that difficult. As a substitute, concentrate on one lead magnet and one funnel. To construct your individual lead magnet funnel, I like to recommend that you simply observe the identical 6 steps that I did:

  1. Evaluation your market analysis
  2. Choose and construct a lead magnet
  3. Design a touchdown web page
  4. Generate e mail subscriptions
  5. Construct an e mail stream
  6. Make gross sales and get suggestions

1. Evaluation your market analysis

Earlier than I constructed my very own lead magnet, I refreshed my reminiscence by reviewing my market analysis. In any case, you will need to be sure that the lead magnet that you will construct is a pure match to your viewers.

I additionally made positive that I absolutely understood this viewers’s pursuits, ache factors, and wishes.

2. Choose and construct a lead magnet

The following factor that I did was to concentrate on my magnet. To provide you with an concept, I took a take a look at what my rivals have been doing after which discovered methods to enhance upon it. For instance, my free facet hustle workshop relies on that of a competitor in my area.

I acknowledged that this firm did not contact upon the gross sales course of of their presentation, so I made a degree of actually constructing that out in my content material.

Your lead magnet must be one thing which you could launch shortly. It actually does not should be any tougher than I made it.

Guarantee you could have a great lead magnet

When you do not need to spend an eternity constructing your freebie, you do have to be sure that it passes just a few primary hurdles. Ask your self in case your lead magnet:

  • Provides worth: Bear in mind to focus in your buyer. Should you’re constructing a mortgage calculator, for example, you will want it to supply extra worth than the tons of of different calculators on the web. Yo
  • Is credible: Aside from producing prospects, your lead magnet can also be a chance so that you can present the world your experience. Whether or not you are constructing a guidelines, listing of ideas, or one thing else altogether, complement your findings with analysis and guarantee there are not any errors.
  • Is shareable: In case your magnet is as useful as you assume it’s, your prospects will possible need to share it with their mates. It’s at all times a good suggestion to permit them to take action by:

    1. Including social media share buttons
    2. Share it on social media your self
    3. Run a social media advert linked to your lead magnet

3. Design a touchdown web page

With my lead magnet in place, I subsequent targeted on constructing a touchdown web page designed to seize leads. I did a good quantity of studying on-line to get began, and I shortly discovered how essential it’s to concentrate on all of the small issues:

  • A compelling headline: You may need to seize your viewer’s/reader’s consideration as shortly as potential.
  • Clear textual content explaining your supply: Just be sure you stay succinct in your communication to keep away from confusion.
  • A robust name to motion utilizing motion verbs: Examples embrace “Unlock Entry,” “Subscribe and Save,” and “Request a Demo.”

You do not even should construct your individual touchdown web page both! I used Wix for mine, however you may shortly mobilize a touchdown web page utilizing companies like:

  • Hubspot
  • Mailchimp
  • Squarespace
  • Leadpages

This touchdown web page would be the place the place prospects will go to entry your lead magnet, so you will need to have an e mail seize kind out there for completion.

4. Generate e mail subscriptions

Together with your lead magnet and touchdown web page in place, I used to be prepared to begin letting the e-mail subscriptions stream. The factor is, you will want a spot to retailer e mail addresses and ship automated emails from.

I at the moment use Klaviyo for this, however chances are you’ll contemplate Mailchimp, Fixed Contact, or ActiveCampaign too.

Often, it’s very easy to arrange integrations out of your touchdown web page to your e mail advertising service. I’ve used companies like Zapier previously, however relying on the businesses you resolve to work with, organising Zap integrations will not be essential.

5. Construct an e mail stream

Now that you’ve your advertising contacts housed in an e mail advertising web site or listing, you may start sending them one thing referred to as an e mail stream.

An e mail stream is a sequence of pre-designed emails despatched to subscribers, prospects, or leads to be able to:

  • Ship custom-made content material
  • Invite them to entry extra of your content material
  • Proceed transferring subscribers by your advertising funnel

Usually, in your first e mail, it’s a good suggestion to incorporate a pure greeting earlier than throwing extra content material or data at them. In actual fact, once I construct my funnels, I decide to incorporate simply an introduction of myself and my enterprise. I additionally set expectations relating to how usually prospects can anticipate to listen to from me within the coming weeks.

What number of emails to ship

More often than not, my welcome flows are about 5-7 emails in size. I are likely to ship them every day on the similar time, although some advertising specialists

In the end, you will want to seek out what works greatest for your online business.

Change your e mail intent over time

Early on in my flows, my emails are all about including worth and advancing leads additional down my advertising funnel. I proceed so as to add useful anecdotes, and extra importantly, I don’t shrink back from touching upon my potential leads’ issues that I can assist clear up.

Then, I shift focus and place myself as the answer to this downside. By this level within the e mail stream, I’ve constructed up sufficient belief that enables me to take action.

Change the character of your giveaways

As soon as you’ve got made that transition to promoting, you may change the character of your giveaways in case you’re not driving gross sales as shortly as you need to. You might supply:

  • Free consultations/classes
  • Reside product/service demos
  • A coupon code
  • Free trials

By doing so, you will discover that you will in a position to sway the percentages again into your favor over your competitors.

It might simply be the distinction in changing chilly leads into prospects.

6. Make gross sales and get suggestions

In time, and with sufficient worth, this lead magnet funnel will result in gross sales. However your work is not over as soon as it does.

When prospects make a purchase order, I then arrange follow-up e mail flows and campaigns to do issues like:

  • Thank them for his or her buy
  • Ask for product/service evaluations and suggestions
  • Ask them to refer mates
  • Supply them different product/service suggestions (cross-selling)

Ideas when constructing a lead magnet funnel

The method I outlined above will get you 90% of the best way there. To completely optimize your individual funnel, you will need to contemplate the following tips.

1. At all times thank your e mail subscribers

By no means take an e mail subscription with no consideration. If you ship that first e mail, both to ship your lead magnet or to welcome them to your online business, at all times thank them for becoming a member of your e mail listing.

They informed the playing cards, in any case, in that they will unsubscribe out of your e mail listing at any time.

2. Construct belief along with your viewers

As I’ve alluded to, it’s essential proceed to construct belief along with your viewers.

At this level, you might also contemplate providing an extra lead magnet to additional construct a relationship along with your prospects. This freebie must be a little bit bit extra concerned and actually targeted in changing a prospect right into a consumer/buyer.

I take advantage of issues like e mail mini-courses and webinars to additional construct this belief, however chances are you’ll go for:

  • Whitepapers
  • Releasing analysis findings
  • eBooks


Constructing and providing a lead magnet might be one of the best ways not solely to construct a advertising funnel, but in addition to indicate your prospects that you’ve options to their issues! Plus, organising a funnel accurately all however ensures that you will let the income start to stream!

What sort of lead magnet do you propose to supply to your facet hustle or enterprise? Let me know within the feedback beneath!

Affiliate internet marketing disclosure

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